Class Description

What is CPA marketing?

Well, CPA also known as Cost Per Action marketing is a type of affiliate marketing model that offers a commission when a specific action is completed.

Cost per action is sometimes misconstrued in marketing environments as cost per acquisition.

Say, for example, the amount spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15.

The lead action can be anything from purchasing to getting a quote, watching a video, or filling out a form.

What can be your advantage?

If for example, you are an advertiser who wants to get your goods and service out there to the public, CTA as a type of marketing will give you better control. CTA allows you good tracking to better maximize your return on investment across different marketing channels.

As a business owner, you want to pay attention to this type of marketing and how to benefit from it. Click on the enrolment button to get started!

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